Blanc Co. increased sales by 65% with a tailored digital strategy from Marketing Fits

When Blanc Co., a modern luxury fragrance house inspired by minimalism and sensory storytelling, partnered with us, they had one mission: to establish themselves as the go-to brand for sophisticated, artisanal scents. Like the elegant notes in their perfumes, every element of their digital presence had to exude refinement, exclusivity, and quality.

Our role was to craft a digital strategy as artful as their fragrances—one that seamlessly married design, storytelling, and performance-driven marketing.

The challenge:

Capturing the senses in the digital space

In a crowded luxury market, Blanc Co. needed more than just visibility; they needed to evoke emotion. Their audience craved more than a product—they sought a connection, an experience. The challenge was to translate the intimate allure of their fragrances into an online journey that felt as personal as sampling a scent in an upscale boutique.

The Solution:

Crafting the perfect digital blend

We approached Blanc Co.’s challenges with a full-suite strategy, combining storytelling, high-end design, and targeted marketing campaigns to create a digital ecosystem worthy of their luxurious ethos.

1. Brand Strategy & Visual Identity: Minimalism meets elegance

We refined Blanc Co.’s brand voice and visuals, ensuring every element embodied their identity: refined, sensory, and timeless.

• Messaging: Created a narrative celebrating the art of perfumery, weaving in themes of individuality, craftsmanship, and the sensory journey of scent.
• Visual Aesthetic: Developed a minimalist yet warm digital aesthetic, using soft neutral tones, clean typography, and evocative imagery to reflect the brand's essence.

2. Website Redesign: Turning browsers into buyers

The new Blanc Co. website was designed to create a boutique-like shopping experience online. We optimized the site for both functionality and beauty, ensuring every interaction felt elevated.

• Interactive Discovery: Built a "Fragrance Finder" tool, allowing users to discover scents based on preferences and emotions, increasing engagement by 40%.
• Seamless E-Commerce: Streamlined the checkout process with an intuitive design, resulting in a 30% drop in cart abandonment rates.
• Mobile Optimization: Ensured the website was flawless across devices, as 70% of Blanc Co.’s audience browses on mobile.

3. Social Media Strategy: Building a loyal following

Luxury is as much about exclusivity as it is about connection. We curated Blanc Co.’s social media presence to foster a community of scent enthusiasts who resonated with their story.

• Instagram Campaigns: Showcased behind-the-scenes content, fragrance stories, and minimalist visuals that led to a 55% increase in follower growth.
• TikTok Activation: Created sensory storytelling videos showcasing the creation and experience of Blanc Co.’s fragrances, generating 1M+ organic views.
• User-Generated Content: Launched a campaign encouraging customers to share their #BlancExperience, resulting in a 25% boost in brand mentions.

4. SEO & Content Marketing: Making Blanc Co. discoverable

Luxury brands thrive on reputation, but they need visibility first. We ensured Blanc Co. was easily found by their ideal audience through strategic content and SEO.

• Keyword Strategy: Optimized the website for luxury perfume keywords, improving search rankings and increasing organic traffic by 60%.
• Content Creation: Developed a blog series exploring the artistry of scent, sustainable perfumery, and how to choose the perfect fragrance, which drove 20% of new traffic.

5. Paid Media Campaigns: Driving sales with precision

To scale Blanc Co.’s reach, we implemented a targeted paid media strategy that connected them with their ideal audience.

• Google Ads: Focused on high-conversion keywords like “luxury fragrances” and “artisan perfumes,” achieving a 6:1 return on ad spend (ROAS).
• Social Media Ads: Created striking visuals for Instagram and Facebook, targeting niche luxury consumers and driving a 40% increase in sales.

6. Email Marketing: A fragrant connection

Email marketing became Blanc Co.’s personal channel for nurturing customer relationships. Every email was designed to provide value, deepen the connection, and drive loyalty.

• Personalized Campaigns: Sent exclusive offers, product recommendations, and early access to new launches, leading to a 50% increase in email revenue.
• Automated Flows: Designed abandoned cart reminders, welcome sequences, and re-engagement emails, with open rates averaging 45%.

The Results:

A fragrant success

Our collaboration with Blanc Co. delivered measurable impact and elevated their brand’s presence across all touchpoints.

• Sales Growth: Achieved a 65% increase in online sales within the first six months.
• Social Media Engagement: Boosted Instagram engagement by 70% and grew TikTok followers by 100K.
• Organic Traffic: Increased website traffic by 60% through SEO and content efforts.
• Customer Loyalty: Retained 30% more customers through strategic email marketing campaigns.

Client Testimonial:

A scent-sational partnership

“Saint transformed our vision into a digital masterpiece. They didn’t just build us a website or run ads—they created a full sensory experience for our audience. The results speak for themselves, and we couldn’t be happier. Thank you for bringing Blanc Co. to life in the digital world!”
– [Client Name], Founder, Blanc Co.

Conclusion:

The art of luxury marketing

For Blanc Co., we delivered more than just marketing services—we created a digital journey that mirrored their brand’s artisanal craftsmanship. By combining modern strategies with timeless storytelling, we helped Blanc Co. secure their place as a leading name in luxury fragrances.

This isn’t just a case study—it’s a testament to how creativity and strategy come together to craft unforgettable success.